Hello World

We’ve optimized our way to irrelevance.

Media today is AI slop, undisclosed sales funnels, or hidden agendas. I know this because I’ve built a large part of my career off of growing companies with exactly those tactics.

In the past year, we’ve lived on the front line of the new wave of Muslim builders that is emerging. They’re serious. They’re talented. They’ve lived truths most will never hear of, let alone experience. And yet, there hasn’t been a true exploration of one important nuance - the fingerprints of faith on some of the most world-changing decisions made by our people’s greatest builders.

IP exists for that.

We publish thought pieces, letters, and arguments. First-person, high-signal, sharply edited, and not AI generated. IP was not created to report what happened, but rather as an attempt to impact what happens next.

Each generation must translate enduring truths into the language of its tools and markets. We’re doing that the only way we know how -

in public, from the ground up.

— Omar